Aim MCP had grown at a rapid rate but the branding had not been modernized since the company was set up many years ago. Our mission was to create a modern exciting clean friendly brand which will be very easily recognizable.

Solution We created 3 circles containing the key lettering for the company which was a clear emblem for the brand and could be easily seen on the vans and worked well across all sections of the company. We incorporated the new branded colours to modernist the look of the company.