Jimmy’s Wax – This was a new product which needed creating as a new, contemporary brand. It’s for the tattoo industry and helps the skin heal after someone has had a tattoo.

Jimmy wanted his product to be more mainstream rather than being limited to the tattoo industry which makes perfect sense with the growing popularity of tattoos. It was time, he felt, for his product to be available to tattoo lovers at their convenience i.e. from their local supermarket. Our task was to create a brand which people could instantly relate to and feel compelled to buy.