Our brief was to produce new packaging to go into all the of Jamie’s Italian restaurants. The packaging would contain most of the plates, pots, bowls, trays, wooden boards and oils sold in the restaurants. We were given a wide range of products which needed to be securely packaged and all had to be commercially viable on a large scale. Naturally, the look and feel needed to be consistent with the brand.

Our solution is slick, rustic looking packaging which have worked well together as a range and have become instantly recognisable