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Brand Identity



Jamie’s Italian

Our brief was to produce new packaging to go into all the of Jamie’s Italian restaurants. The packaging would contain most of the plates, pots, bowls, trays, wooden boards and oils sold in the restaurants. We were given a wide range of products which needed to be securely packaged and all had to be commercially viable on a large scale. Naturally, the look and feel needed to be consistent with the brand.

Our solution is slick, rustic looking packaging which have worked well together as a range and have become instantly recognisable

jamies-italian sign

Jamie oliver packaging

IMG_0727 2

Jamie Oliver pasta bowl

Jamie Oliver packaging collection

Jamie Oliver chip pots

Jamie oliver pasta potsswing tag (1)