Water Lane is a very cool bar/restaurant in Bishop Stortford, The Nye family found the run down building and gave it a new lease of life. The guys had already came up with the look they wanted to achieve for the business. Tanktop wanted to work on staying on message with the brand story and it was our job to make sure all internal promotional material and menu’s resonates the same brand meaning but with our own touches to keep the brand exciting and help with the clients experience .