The aim of the film was to create a short story which encapsulates the vibe of Hitchin. Various local business owners in the town were interviewed along with some short snippets of film. Some clever location shots bought the whole film together. The film was produced on behalf of Country Properties because they wanted to show the appeal of moving to Hitchin and what it has to offer to a London audience looking for an alternative place to live. Hitchin is a fun town to live and we felt privileged to capture the buzz that will appeal to a young, affluent market.