Frank Dale is a premium party food company based in Norwich. The brief was to update their current branding and give the company a more up market appearance. There was also a need to pull all the brand elements together under one visual look as the current branding and packaging had become very fragmented. We wanted to communicate the great passion and amazing story of Frank Dale Foods across their branding. The new image now has an obvious, high quality look and feel which is equal to the quality of the product which is one of the suppliers to the The queen’s Sandringham estate where the beef is supplied.